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They reply to comments and s, address complaints, penalize violators of established community rules, and generally do everything possible to keep discussions flowing. An online moderator oversees one or several social media platforms, forums, blogs, or other online communities where members are likely to go and interact with the posted material through likes, comments, s, surveys, etc.


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A live chat is a production that requires clear roles and responsibilities. The moderator role is central; he or she works behind the scenes to create a smooth experience by relying on a strategy proven to increase participation and engagement. This strategy enables a moderator to open lines of communication between journalists and the public by fostering a meaningful discussion about the news of the day. Drawing on my experience moderating Poynter.

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Determine your topic. If this is the case with your news site, think about which stories would lend themselves to good chats. Use their reactions to help guide you toward a topic. What are they saying?

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What do they seem confused about? What questions do they have that you could help answer? Select your panelists. Choose panelists who will add value to the discussion by drawing on their expertise or firsthand knowledge of the chat topic.

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It helps if the panelists have an active following on social networks so they can help spread the word about the chat. You may not have to look further than your own news organization. Last week, msnbc. You can also turn to experts or stakeholders. The more panelists there are, the more difficult the chats are to moderate. One to two panelists is ideal.

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Send panelists an with details about how to prepare for the chat and what to expect. Share pointers that will help the chat run more smoothly. I ask panelists, for instance, to break up long responses into shorter ones.

That way, we can keep the flow of the chat going without making participants wait five minutes for a response. We try to publish fresh content in the chat at least every two minutes. Prepare yourself. Consider what you could do ahead of time to make your job easier during the chat.

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I also send the panelists a link to the chat and ask chat room moderator to help spread the word about it on their social networks. He ended up ing the discussion and tweeting a link to it.

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I typically call panelists 10 minutes before the chat room moderator begins to go over any last-minute questions they have. Then, I review some of the pointers I ed. It helps if you ask panelists to hold off on posting their response until they get the OK from you. Prompt the audience. At the beginning of every chat, welcome participants and let them know that they can start submitting questions.

What is a chat or forum moderator?

We ask the same five polling questions every chat to get a better sense of who our audience is and how they found out about the chat. Look for themes.

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This approach can be confusing because you end up with a stream of information that lacks continuity and context. Be deliberate about which comments you post and in what order. Try to group them by theme, if possible. This is a way to highlight some of the strongest material from the chat, and it can attract additional participants.

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You can chat room moderator create a hashtag for all your chats. We use the hashtag poynterchats and let readers know they can use the hashtag to submit questions before or during the chat.

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We then monitor this hashtag during each chat. Re-evaluate strategies. Towards the end of a chat, we always poll the audience on how it worked for them. Once a chat has ended, I update the story that the chat appeared in.

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I also look at how many replays our chats receive over time. This can be valuable information for advertisers, who may want to sponsor a series of chats on your site. And always be open to re-evaluating your strategies. Get fact-checking festival tickets.

Register. Home 10 tips for moderating a successful live chat.

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By: Mallary Jean Tenore. Help panelists prepare. ScribbleLivewhich Reuters and other news sites have used, is another option. Create an article with a brief introduction to the chat. See some recent Poynter.

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I like how The Washington Post organizes theirs. Also, collect some links to related coverage so you can add them to the chat when necessary.

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Spread the word. Talk with panelists.

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10 tips for moderating a successful live chat

The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better. Mallary Jean Tenore. Kristen Hare. Tom Jones. Angela Fu. April 22, Alan C. Start your day informed and inspired. Subscribe Get the Poynter newsletter that's right for you.